39. Should I Take Up Less Space? with Shanna Tyler Artwork

Beauty Full Stories with Erin's Faces

It's a struggle to live up to beauty standards and sharing our stories helps show that true beauty is more than skin deep. Whether it's our our weight, race, skin clarity, age, hair, or more, it can all make us feel like we don't fit in or that we're not good enough. The aim of our conversations with women is to show that none of us are alone - to share how different people have, or are working through, these challenges so that we can all be one step closer to being free of them for good. Since it's hosted by Erin Williams, founder of the clean beauty brand Erin's Faces, there's some good dish on makeup and skincare too! For more info head over to www.beautyfullstories.com

All Episodes

Beauty Full Stories with Erin's Faces

39. Should I Take Up Less Space? with Shanna Tyler

March 16, 2021 • Erin Williams of Erin's Faces • Episode 39

Few people radiate sunshine and light the way today’s guest, Shanna Tyler, does. Not only is Shanna an incredible woman, but she is also a brand and business coach for mission-driven entrepreneurs and the CEO of Confused to Curated, a branding school that helps business owners build the best, most purposeful brands they can. In today’s episode, Shanna shares her journey with us. Due to the nature of the content, we have placed a trigger warning on this episode [TW: suicidal ideation which we discuss between [0:14:50] and [0:16:33]].

We hear about how she went from leading a life that looked good on paper but left her unfulfilled to moving forward with purpose and passion. Shanna shares the trials and tribulations of building a business and gives us insights into what it has taken to get hers off the ground.

We also talk about the wellness space, where Shanna worked for some time, the lack of representation, and why brands are losing out by not spending time and money investing in Black women, who would be willing customers if they felt heard and represented. Shanna discusses her passion for brand-building and how she built her brand that she was able to leverage into a full-time business. Shanna shares that she has struggled with claiming her space and owning her brilliance, but as she has grown older, she is consciously stepping into who she was always meant to be, and is thriving!

Our email this week (47:50) answers the question what order you should be applying your skincare products? This is a question we get often, and while there is some wiggle room, there are some non-negotiables in every routine. Tune in to find out what your morning and nighttime skincare routine should include.

Call Outs from the Episode:

National Suicide Prevention Lifeline — 1-800-273-8255
Victoria Verlezza DEI - Diversity, Equity & Inclusion
Neilson Report on African American Spending Power
Episode 10 with Marisa Corcoran
Episode 15 with Rosalynn Glover
Erin’s Faces Skincare Order Card to Print

Tweetables:

“It is so important for brands to come and step correctly.” — Shanna Tyler [0:31:11]

“Black women don’t spend because you’re not talking to Black women, you’re not investing any time in Black women. And quite frankly, when you look at the numbers, just from a business perspective, Black women are the highest paying in the beauty industry.” — Shanna Tyler [0:33:17]

Come have fun with us!
Our private Facebook Group: Erin’s Faces Green Beauty Gathering
Instagram: @erinsfaces
Email: questions@beautyfullstories.com
Website: erinsfaces.com