47. Should the Loudest Voice Hold the Most Sway? with Lorece Shaw Artwork

Beauty Full Stories with Erin's Faces

It's a struggle to live up to beauty standards and sharing our stories helps show that true beauty is more than skin deep. Whether it's our our weight, race, skin clarity, age, hair, or more, it can all make us feel like we don't fit in or that we're not good enough. The aim of our conversations with women is to show that none of us are alone - to share how different people have, or are working through, these challenges so that we can all be one step closer to being free of them for good. Since it's hosted by Erin Williams, founder of the clean beauty brand Erin's Faces, there's some good dish on makeup and skincare too! For more info head over to www.beautyfullstories.com

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Beauty Full Stories with Erin's Faces

47. Should the Loudest Voice Hold the Most Sway? with Lorece Shaw

May 11, 2021 • Erin Williams of Erin's Faces • Episode 47

We're taking the summer off so we're relishing in our last episode of the spring! Lorece Shaw is a pharmacist from Houston, TX who is passionate about science and clean products, and in today’s episode, she shares her love for these two worlds with us. We talk about how she found her way into the world of green beauty, and she reflects on current thinking in the space. Fear-mongering has become increasingly prevalent, and while it is important to educate people about harmful ingredients, Lorece argues against using fear and shame as selling tactics. She also talks about inclusivity in clean beauty and highlights the fact that many ingredients that have risen in popularity have their origins in BIPOC communities. Our conversation also touches on some simple swaps you can make right now, why Lorece believes in taking back the clean beauty space, and what it means to create a truly inclusive green beauty industry. You don’t want to miss it!

Our email this week (47:20) is about whether you should use a serum or SPF in the morning if you only have time to do one step.

Call Outs from the Episode:

Tweetables:

“If we just be more slow and intentional about what we’re using and why, I think we can arrive at a better place somewhere in the middle.” — Lorece Shaw [0:21:45]

“I think that the best approach would be to focus on the positives of what the person and the brand offers, as opposed to framing it as a ‘Don’t use this, don’t do that.’ Or, ‘my products don’t have this.’ I think perhaps a better way to frame that is, ‘Hey, look at what’s in my products. Look at what I do have. Look at what these ingredients can offer.’’” — Lorece Shaw [0:25:10]

“You cannot discredit how anyone’s experiencing the world.” — Lorece Shaw [0:41:50]

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